A logo redesign can give a company a new face, or in this case make them totally regret the face lift! The following article is showcasing 17 examples of epic fails of re-branding a logo.

A company's logo is probably one of the most important things, in some cases it can make or break your brand. Good qualities of a well designed logo are obvious really. Your logo should be simple yet memorable. You should be able to just glance at a logo and know just from memory what that logo applies too. Color and font choice are also as equally important. For a great/quick read about starting out creating a logo I would suggest reading over this.

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Who says a logo has to be complicated? In this list of 60 Iconic Text Based Logos you will see a lot of text-based simplicity at it's finest!

All of these logos are simple, and extremely successful. This just proves that sometimes "KISS" or "Keep it simple stupid" totally works. I ask you, why does a logo have to be so complex and complicated? I think a logo should be simple and memorable! You should be able to take one look at a logo then see it again even for a split second and know exactly what it is, and who it represents for it to be totally successful.

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This post wont be for everyone. Just ones who have been in the business for long enough. How many times now have you been hired to re-design a company's website and they don't have any copy/version of their logo or identity other than the low quality .gif they are currently using on their website? It has happened to me A LOT. I don't understand this.......

Maybe people designing these logo's all day fail to tell them, "hey this .ai or .eps file IS important and you will want to hang onto it, and make a backup copy."

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