Speculative design may seem like a good idea to many people when they are in the market for a new website design. Some of them even go down the path of holding design contests, which is probably one of the worst things you could do.

What people don't realize is that speculative design is both bad for the design firm, and yes the person looking for the best design for their website. But why? Why are so many design firms, including the two I work for refusing to do any work without getting sign-off and a down payment first? Is it because they are worried about loosing money and design time?

Comment (8) Read More...