Comments for 17 Examples of Failed Re-branding at http://www.blogfullbliss.com , comment 1 to 41 out of 20 comments http://www.blogfullbliss.com Thu, 29 Jul 2010 07:48:37 +0100 FeedCreator 1.7.3 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-466 Nice examples and collections. - maria Thu, 08 Jul 2010 01:52:18 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-462 When I posted this everyone was switching to gay glossy gradients, etc. I don't think they really need any explanation. Just look at them. Any seasoned brand designer would agree. - Adrian Fri, 25 Jun 2010 13:11:16 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-461 Hi This is very fine, but how can you say these without a proper justification regarding the failures of the new brands. I noticed that the pizza hut has changed back. I'm in the process of doing my thesis on rebranding of AVIVA insurance. How do you justify your finding please. - Mangala Fri, 25 Jun 2010 03:57:55 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-416 And who are you? Someone who can talk but not even post his real name? Please don't waste my time, I am very busy. I have been designing for over 10 years. [b]The grass is fine.[/b] Blogfullbliss is going under a MAJOR overhaul very soon actually. So just sit tight. - Adrian Fri, 06 Nov 2009 20:50:23 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-415 Maybe you want to start a re-branding in your blog logo. And man, take out the grass of the background. Not good for Readability. Tired of guys telling what is bad without justification. - A designer Fri, 06 Nov 2009 10:39:56 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-391 What we're these guys thinking hehehe :) Great research on this one ... I was just surfing avid site a couple of hours ago and just had the same though ... :) - Philippine Outsourcing Tue, 15 Sep 2009 15:51:12 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-382 Interesting post, I actually don't dislike Citroen's rebranding, i'm not sure if it's rendered graphics or vector, sometimes it's hard to distinguish when applying loads of meshing and transparency to vectors, you can get a similar (better for printing and reproduction). We must not forget though, that sometimes the clients themselves make some strange requests and condition the designer's work imensely. - Axebitten Fri, 04 Sep 2009 12:36:55 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-378 Some of these logos will work very well in a medium designed exclusively for animation and motion. As well as some working better in industrial design. I think there are some here, that are extremely intelligent. While others look lazy and not conceptually-driven at all. We shall see what the market thinks of them, as they are implemented. - Marc Rapp Tue, 01 Sep 2009 13:34:43 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-377 I personally do not like some, but to taste colors ... Good blog Friend! - CMYK Mon, 31 Aug 2009 11:08:18 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-367 sorry i answered my own question - Vrushik Thu, 27 Aug 2009 13:00:45 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-366 ;D if i change my gravatar does it aply to my previous posts aswell? - Vrushik Thu, 27 Aug 2009 13:00:14 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-365 Checkout [url=http://en.gravatar.com/]en.gravatar.com[/url] to change your gravatar. ;) - Adrian Thu, 27 Aug 2009 11:37:40 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-364 the other reason is that theyve completly changed the design,such as goodwrench ive never heard of it before but the new logo has nuthing similar to the old logo , which is basically saying " i ended the other company now remember this logo" , lif anyone hass seen "aviva" theyve changed the name but kept the theme of the logo going so customers can easily recognise the company even by colour and style - Vrushik Thu, 27 Aug 2009 05:09:44 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-363 ok the logoes have seem to gone worse simply cause they tried to go 3d and failed but i dont rekon citroen fail that 'catchy-er' then ever , although someone said something about printing, lol as long as it works.. (p.s how do i change my gravatar?) - Vrushik Thu, 27 Aug 2009 05:04:04 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-333 Interesting discussion guys. Ugly logos (in terms of design) can actually be branding successes (in terms of shareholder equity). But you would think, especially with the Martha example, that they did focus groups with target buyer before they unleashed some of this nasty stuff? - @Camilla411 Fri, 31 Jul 2009 14:56:53 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-323 You really think so? The old logo is so well done. Great use of negative space, looks great in any color and doesn't follow any trends. - Adrian Wed, 29 Jul 2009 20:44:17 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-321 @Adrian well man i got to say i like the HP rebrand alot. i find it a refreshing change! - Sean Wed, 29 Jul 2009 12:40:53 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-320 I know what you mean. But look at it from the point of view that you have never heard of the company or seen the old logo. The first time I seen the logo I had no idea what it said. To me it said "up, down, and next."(what the shapes mean) - Adrian Wed, 29 Jul 2009 11:13:16 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-319 i don't agree that these are [b]all[/b] rebranding failures. The Avid logo is an example of a logo that fits [i]better[/i] with the company / product. One must remember the audience of the logo, and, as most of the public will never see it o use it, Avid's choice is a great one. Finally, the Mill Valley Film Festival logo was likely redesigned to have lower production costs (1-colour vs 4-colour) but in form, it is less indicative of its representation. - isral duke Wed, 29 Jul 2009 11:09:35 +0100 http://www.blogfullbliss.com/17-examples-of-failed-re-branding#comment-306 Worst re-brand ever. [url]http://www.suckatlife.com/images/pepsiLogoBlowatlife.jpg[/url] - velda Sat, 25 Jul 2009 04:04:32 +0100